Over the past year I have been moderately obsessed with the idea of everything being conditional (dependant/contingent) on something else. So much so that I have come to the understanding that everything is conditional. I have been translating conditional response theory into the brand strategy of my clients and studying the brand behaviors of large [...]
Tag: strategy
Is Apple's strategy to discontinue Mac OS X?
Over the past year I have been moderately obsessed with the idea of everything being conditional (dependant/contingent) on something else. So much so that I have come to the understanding that everything is conditional. I have been translating conditional response theory into the brand strategy of my clients and studying the brand behaviors of large [...]